Alvaro versus Novida

We have recently been treated to intrigues and marketing gimmicks as East African Breweries and Cocacola,makers of Alvaro and Novida malt drinks respectively outdo each other screaming non-alcoholic! Of course it makes sense for EABL to say so since it offers alcoholic drinks.In contrast is cocacola trying to tell us that coke,fanta etc may be alcoholic? It is the case of a marketing strategy gone awry!